It’s time to move along folks – this story is well past its 15 minutes.

ranter

In typical GM fashion, there is a spin and a feeling, and in this case more than most they don’t mesh.  The announcement is saying to me “GM is broke, and Buicks aren’t selling – Tiger or not.”  The PR machine is spinning out a mutual, amicable separation:

“Tiger is expecting a second child in his family and he’s looking for more time in his schedule,” said Peter Ternes, G.M.’s director of communications for sales, service and marketing. “At the same time, General Motors is looking to cut costs… we both agreed that we would part our ways.”

After ten years of Buick ads and the automaker’s logo on his golf bag, it’s definitely going to be a change for the average golf fan, but in the big scheme of things it’s obvious that someone else will pick up Tiger Woods and his bag will not remain promotion-free for long.

Now if GM, while they’re seeking a loan from taxpayers, would only stop running their “Get You the Loan You Want” advertising, then all would be well.  But, that might be hoping for a little too much.

Ranter