I’m a huge fan of golf – although watching it on television is a lot less enjoyable than playing it live.  Obviously, being a fan of golf makes me a huge fan of Tiger Woods, one of the greatest golfers of all time, but even his association with Buick wouldn’t convince me to even consider one of their cars.  Somehow I doubt that they suit the style and image of Tiger and his wife, either, so it is quite likely that Tiger Woods is celebrating today’s announcement that GM/Buick and Tiger Woods will be going their separate ways.

In typical GM fashion, there is a spin and a feeling, and in this case more than most they don’t mesh.  The announcement is saying to me “GM is broke, and Buicks aren’t selling – Tiger or not.”  The PR machine is spinning out a mutual, amicable separation:

“Tiger is expecting a second child in his family and he’s looking for more time in his schedule,” said Peter Ternes, G.M.’s director of communications for sales, service and marketing. “At the same time, General Motors is looking to cut costs… we both agreed that we would part our ways.”