After losing $320 million last fiscal year, and filing Chapter 11, Circuit City is closing 155+ stores in a last ditch effort to survive. Will it be enough? Doubtful.

It is very unfortunate that some companies have been unable to change and keep-up in today’s ever changing marketplace, and Circuit City is a prime example.  Once a leader in the consumer electronics market they have recently fallen well behind their closest competitor, Best Buy.  Today, citing concerns about their future, Circuit City files for Chapter 11 bankruptcy protection, which, in theory, would allow them to coninue operations through the peak holiday season.

What’s not written out in their filing are the changes that they’re going to make that might enable their future success.  The company does not appear ready to change, and without a much needed 180 degrees change from what they’re doing today it’s unlikely that they will last through the holiday season, let alone through 200.  So here’s the burn…