Tiger Woods Can Now Drive in Style
I’m a huge fan of golf – although watching it on television is a lot less enjoyable than playing it live. Obviously, being a fan of golf makes me a huge fan of Tiger Woods, one of the greatest golfers of all time, but even his association with Buick wouldn’t convince me to even consider one of their cars. Somehow I doubt that they suit the style and image of Tiger and his wife, either, so it is quite likely that Tiger Woods is celebrating today’s announcement that GM/Buick and Tiger Woods will be going their separate ways.
In typical GM fashion, there is a spin and a feeling, and in this case more than most they don’t mesh. The announcement is saying to me “GM is broke, and Buicks aren’t selling – Tiger or not.” The PR machine is spinning out a mutual, amicable separation:
“Tiger is expecting a second child in his family and he’s looking for more time in his schedule,” said Peter Ternes, G.M.’s director of communications for sales, service and marketing. “At the same time, General Motors is looking to cut costs… we both agreed that we would part our ways.”
After ten years of Buick ads and the automaker’s logo on his golf bag, it’s definitely going to be a change for the average golf fan, but in the big scheme of things it’s obvious that someone else will pick up Tiger Woods and his bag will not remain promotion-free for long.
Now if GM, while they’re seeking a loan from taxpayers, would only stop running their “Get You the Loan You Want” advertising, then all would be well. But, that might be hoping for a little too much.
Ranter
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